Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world.
This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark contains no text but is an image, icon or symbol that represents the company or brand. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. business graphic design logo blur social media digital marketing creative. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. Netflix Red is our brands signature color, but our Wordmark does appear in. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce, or too long to work as a logo in most media.
#Creative wordmark logo full
Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business.The CNN logo was designed by the late Anthony Guy Bost in 1980Īlso known as a monogram logo, a lettermark logo is again made of text, but based on the initials of the company or brand, rather than its full name.
A splash of color can be the difference between a forgettable wordmark and one that people remember. While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. Many global companies are using that wordmark logo like sony, coca-cola, google, Netflix e.t.c. Its font based logo that aims to build your brand Identity based on its name alone.
As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. I can design the creative, unique, professional, stylist and long lasting wordmark logo. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. Start designing your workmark logo today and launch your exiting business to the world. Why should I use a word logo maker versus hiring a. In fact, word logos have been around since the 1800s, when bottling companies designed their logos to tell what kind of product was inside the bottle without even needing to elaborate further. Our wordmark logo templates were designed in house and are 100 original. Logo design is an art all in itself and can be used to express the main message of your business.
#Creative wordmark logo generator
Use our logo generator to design unlimited workmark concepts until you have found the one you love. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Wordmark logos are timeless if done right and memorable at the same time. Assign distinct roles to each font Consistency is crucial to a professional-looking logo. Contrast in weights Ensure a clear visual hierarchy by using varying font weights, with clear differences in the boldness of the fonts used. Because of the lack of icons or images, many people worry that wordmarks make for boring logos. Contrast in sizes To achieve contrast, get enough difference in point size between the various fonts.
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